The 55th edition of Salone del Mobile.Milano will take place from 12th to 17th April at the Milan Fairgrounds, Rho (the venue that hosted last years EXPO 2015). The exhibition will present three collateral events dedicated to the Concepts of Living, Classic Furnishing and Architectural Finishings. Attended by more than 300,000 operators from 160 countries and over 30,000 visitors and showcasing a range of extremely high quality products and services, the Salone del Mobile.Milano sets to reaffirm Milan’s role as the capital of design.
According to President Roberto Snaidero
The 55th edition will be a huge international draw, with 70% of the operators coming from over 160 countries and a wide range of top commercial offerings from the very best companies on the Italian and foreign markets, combined with culture and product culture through our collateral events.
There will be a city event in Milan, in conjunction with the Salone del Mobile.Milano called “space&interiors”. Organised by the international architecture, design and construction biennial MADE expo, at The Mall Porta Nuova, Brera Design District: with a fascinating display of surfaces, flooring, doors and interior finishings curated Migliore+Servetto Architects.
Leading fashion brands presenting include Borbonese, Fendi, Ferrè, Paul Mathieu, Roberto Cavalli, Ungaro and Versace, as well as prestigious global brands such as Aston Martin, Ritz, making its world debut, and Tonino Lamborghini.
The upcoming edition of the Salone del Mobile.Milano will also pay homage to what came before “actual” design. The exhibition-event “Before Design: Classic” is a reflection on the classic soul of contemporary living and the short film by multi-award winning filmmaker Matteo Garrone will discuss classic Made in Italy in an audio and visual narration with artistic direction by Studio Ciarmoli Queda.
The Salone del Mobile.Milano will carry on beyond the event with the Salone del Mobile.Milano Award presented on May, 4th. A prestigious jury will assign awards for specific categories, including: best designer, best young designer, best kitchen product, best furniture product, best bathroom product, best display and classic furniture.
The 55th edition of the Salone del Mobile occurs during a special year for our city. ‘Design after Design’, the International Exhibition of the Triennale di Milano, back after a twenty-year lull, will open just a few days earlier. This means that we are gearing up for an extraordinary Design Spring, with a combination of events in which we believe and which will bring Milan to the forefront of international attention yet again. The Salone del Mobile, along with the FuoriSalone, will enliven the streets and squares of the city, involving hundreds of thousands of fans, tourists, professionals and designers, making the week of the 12th to 17th April a great party for all, said Milan Mayor Giuliano Pisapia.