ARCHITECTEM attended the first ever multi brand product sample sale in London, presenting everything from design classics and prototypes. The Sample Sale was curated by Design Junction at Victoria House, Bloomsbury Square from 4th- 6th March, 2016
Design junction is a leading exhibition for contemporary interior design and culture, held annually during London Design Festival, The Salone del Mobile Milan and NYCxDesign. The flagship show takes place as part of the London Design Festival each September, where more than 200 contemporary brands present their new collections to an international audience of architects, interior designers, retailers and media.
Mariam Hussain presents her personal account of the exhibition:
Saturday saw me taking a train to Holborn for the hugely anticipated furniture design event: The Sample Sale.
The newest venture by Design Junction, it promised an eclectic selection of the world’s leading contemporary furniture, lighting and accessories brands, offering exclusive items at unbelievable prices with as much as 70% off.
Design Junction, now in its sixth year, has firmly established its place in London’s design calendar, pulling huge crowds and featuring the trendiest interior design products. The expectations were high and The Sample Sale definitely delivered.
British design brand Tom Dixon, best known for its industrial aesthetic, was a hot favourite. Established in 2002 this British design brand claims a commitment to innovation and a mission to revive the British furniture industry. Their candle stands, Flood Chrome Pendant light fixtures and Cell Tealight Holders were snapped up by almost every person who visited the Sale.
Moroso, the Italian design house, was another popular exhibitor. Since its foundation in 1952, Moroso has worked closely with designers such as Ron Arad, Patricia Urquiola, Daniel Libeskind and Nendo. With prices slashed by almost 50 percent, their Bohemian Armchair was a virtual steal.
French contemporary furniture brand Ligne Roset had a comprehensive selection of products to choose from and I was happy to see my personal favourite, the Ottoman Collection. Characterised by a pioneering perfect balance mechanism developed in the 1930s, and an engaging anthropomorphic form, the quintessentially British brand Anglepoise showcased their Type 75 lamps and their Giant series. The star seller from British Design Brand Vitamin was the K lamp, though I was particularly fond of the Knot Pendant series.
Design Junction promises to make this a regular event, so throw out all your furniture and start planning a complete revamp. In the meantime I will take leave and go set up my Type 75 mini.
Design Junction has recently announced it will join forces with Dwell for NYCxDesign 2016. In the next few days we will bring you details on the upcoming second edition of this satellite event and collaboration. Below is a complete list of Participating Brands from The Sample Sale London exhibition:
- Adventures in Furniture
- Another Country
- Case Furniture
- Ligne Roset
- LSA International
- Tom Dixon
- TFLVery Good and Proper